Sample Marketing Analysis: Local service business
A three-truck concrete repair company with a busy phone and no marketing system.
Northline Concrete Repair is an illustrative example built to show the exact output format. Your report is generated from your own website and answers.
Hoser reviewed the play. Here's where to push first.
Marketing readiness — Northline Concrete Repair
Wide open field
The website explains the services clearly but gives a homeowner no reason to choose Northline over the next three quotes. Reviews and finished-job photos exist on Facebook and never make it to the site. There is no email follow-up at all, so quotes that go quiet are simply lost.
What 48/100 means: Most of the field is unclaimed. A single consistent campaign will show up quickly because so little is running now.
Hoser's Take
The website explains the services clearly but gives a homeowner no reason to choose Northline over the next three quotes. Reviews and finished-job photos exist on Facebook and never make it to the site. There is no email follow-up at all, so quotes that go quiet are simply lost.
How the score breaks down
Five categories, each scored on what your site and your answers actually show.
- Positioning55 / 25
Clear services, weak differentiation.
- Proof60 / 25
Real job photos exist but are underused.
- Channels40 / 25
One active channel, email entirely absent.
- Follow-up20 / 25
No automated follow-up of any kind.
What to fix, in order
Ranked by how much it's costing you right now — with the first move for each.
- 1"Permanent fix" used site-wideFix firstOne afternoon
Absolute durability language invites disputes. Tie it to a stated warranty term instead.
First move: Rewrite or remove the wording, or attach the proof that backs it, before it goes in a campaign.
- 2Email is not in play yetFix firstAbout a week
No newsletter, no quote follow-up, no list being built.
First move: Claim or set up Email, then publish one proof post about concrete lifting.
- 3Unsourced pricing claimFix soonAbout a week
"Half the cost of replacement" appears with no basis. Either show the comparison or drop it.
First move: Rewrite or remove the wording, or attach the proof that backs it, before it goes in a campaign.
- 4Instagram is running thinFix soonOngoing
Account exists but has not posted in months.
First move: Commit to a fixed cadence on Instagram — one useful post a week beats five in a burst.
Channel by channel
Where you show up today, where you're thin, and where you're absent.
No newsletter, no quote follow-up, no list being built.
Account exists but has not posted in months.
Profile is claimed but photos and services are thin.
Posting job photos regularly; captions are inconsistent.
Campaigns worth running
Each one already answers the five questions GloveDrop launches from.
- 1. Before/after proof run
- Who
- Homeowners with visible driveway or slab damage
- What
- One finished job per week shot before, during, and after with the actual crew on camera
- When
- Weekly, Tuesday mornings
- Where
- Facebook, Instagram, Google Business Profile
Why: Visible repair work is the strongest proof this category has, and it is currently trapped in a phone camera roll.
- 2. Quote follow-up sequence
- Who
- Anyone who requested a quote in the last 90 days
- What
- A three-email sequence: what to expect, how repair compares to replacement, and a scheduling nudge
- When
- Automatic, days 1, 4, and 10
- Where
Why: Quiet quotes are the cheapest appointments available and nothing is chasing them today.
- 3. Neighborhood proof posts
- Who
- Homeowners in the specific subdivisions already served
- What
- Location-tagged recaps naming the area and the problem solved
- When
- Twice monthly
- Where
- Facebook, Google Business Profile
Why: Local relevance beats reach for a service that only travels 45 minutes.
Before/after proof run
Visible repair work is the strongest proof this category has, and it is currently trapped in a phone camera roll.
- Type
- Glove Drop campaign
- Goal
- More appointments
- Audience
- Homeowners with visible driveway or slab damage
- Channels
- Facebook, Instagram, Google Business Profile
- Proof needed
- Any result, review, or number in this campaign needs a source before it publishes.
- Why this runs first
- Visible repair work is the strongest proof this category has, and it is currently trapped in a phone camera roll.
Hoser's take: This is the play with the best shot right now — one coordinated campaign beats more random posts.
Hoser's Proof Check
This campaign can be drafted now, but any hard claim needs proof — a review, a result, a case study, or a source link — before it publishes.
Sample content, written for you
Drafts, not posts. Nothing publishes until you connect a channel and approve it.
Your first 7 days
- 1Social post
Launch the Before/after proof run hook on Facebook.
- 2Email
Send "The part of concrete lifting nobody shows you" to your primary list.
- 3Story / video idea
Post the short-form video draft; pin it to your profile.
- 4Follow-up post
Answer the top question the first post generated.
- 5Educational post
Teach one thing buyers get wrong about concrete lifting.
- 6Reminder or proof post
Lead with the receipt: Same-week scheduling on most residential jobs
- 7Recap + CTA
Recap the week and make the ask tied to more appointments.
Then the next 30 days
- • Replace absolute language
- • Add warranty terms
- • Pull the pricing comparison
- • Add a quote form with email
- • Write the three-email follow-up
- • Turn it on
- • Shoot one job fully
- • Post before/after set
- • Refresh the Google profile photos
- • Set the weekly shoot slot
- • Schedule a month ahead
- • Review what got calls
Now do it for your business.
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