Sample Marketing Analysis: Agency
A six-person marketing agency that markets clients well and itself barely at all.
Northgate Collective is an illustrative example built to show the exact output format. Your report is generated from your own website and answers.
Hoser reviewed the play. Here's where to push first.
Marketing readiness — Northgate Collective
Real gaps to close
The work is good and almost none of it is visible. Case studies stop at 2023, results live in client decks, and the site describes services instead of outcomes. New business comes from referrals only, which caps growth at the founders' network.
What 58/100 means: You have something to build on, but coverage or rhythm is uneven — that's where the next month should go.
Hoser's Take
The work is good and almost none of it is visible. Case studies stop at 2023, results live in client decks, and the site describes services instead of outcomes. New business comes from referrals only, which caps growth at the founders' network.
How the score breaks down
Five categories, each scored on what your site and your answers actually show.
- Positioning65 / 25
Services described, outcomes implied.
- Proof45 / 25
Results exist only in client decks.
- Channels50 / 25
Founder-dependent, brand page dormant.
- Follow-up30 / 25
No nurture of any kind.
What to fix, in order
Ranked by how much it's costing you right now — with the first move for each.
- 1"Guaranteed ROI" on the services pageFix firstOne afternoon
A performance guarantee with no defined terms. Replace with the measurement commitment you actually make.
First move: Rewrite or remove the wording, or attach the proof that backs it, before it goes in a campaign.
- 2Email is not in play yetFix firstAbout a week
No list, no nurture, no re-engagement of past clients.
First move: Claim or set up Email, then publish one proof post about paid media.
- 3Youtube is not in play yetFix firstAbout a week
No recorded teardowns or process content.
First move: Claim or set up Youtube, then publish one proof post about paid media.
- 4Client logos without permission notesFix soonAbout a week
Logo wall has no record of usage approval. Keep written permission on file per client.
First move: Rewrite or remove the wording, or attach the proof that backs it, before it goes in a campaign.
Channel by channel
Where you show up today, where you're thin, and where you're absent.
No list, no nurture, no re-engagement of past clients.
No recorded teardowns or process content.
Founders post occasionally; the brand page is dormant.
Clean site, but service-led and light on proof.
Campaigns worth running
Each one already answers the five questions GloveDrop launches from.
- 1. Result-of-the-month teardown
- Who
- In-house marketing leads evaluating outside help
- What
- One anonymized client result per month: the problem, the play, the number that moved
- When
- Monthly, first week
- Where
- LinkedIn, Email
Why: Proof is the only thing that shortens an agency sales cycle, and it is currently unpublished.
- 2. Past-client re-engagement
- Who
- Clients from the last three years who are no longer active
- What
- A three-email sequence with a new insight about their category and an easy re-entry offer
- When
- Days 1, 6, and 14
- Where
Why: A former client is the warmest opportunity available and nothing is reaching them.
- 3. Process transparency series
- Who
- Prospects comparing agencies on trust
- What
- Short posts showing how a campaign is scoped, measured, and reported
- When
- Weekly
- Where
Why: Buyers pick the agency whose process they can picture.
Result-of-the-month teardown
Proof is the only thing that shortens an agency sales cycle, and it is currently unpublished.
- Type
- Glove Drop campaign
- Goal
- More sales opportunities
- Audience
- In-house marketing leads evaluating outside help
- Channels
- LinkedIn, Email
- Proof needed
- Any result, review, or number in this campaign needs a source before it publishes.
- Why this runs first
- Proof is the only thing that shortens an agency sales cycle, and it is currently unpublished.
Hoser's take: This is the play with the best shot right now — one coordinated campaign beats more random posts.
Hoser's Proof Check
This campaign can be drafted now, but any hard claim needs proof — a review, a result, a case study, or a source link — before it publishes.
Sample content, written for you
Drafts, not posts. Nothing publishes until you connect a channel and approve it.
Your first 7 days
- 1Social post
Launch the Result-of-the-month teardown hook on LinkedIn.
- 2Email
Send "The part of paid media nobody shows you" to your primary list.
- 3Story / video idea
Post the short-form video draft; pin it to your profile.
- 4Follow-up post
Answer the top question the first post generated.
- 5Educational post
Teach one thing buyers get wrong about paid media.
- 6Reminder or proof post
Lead with the receipt: Every engagement starts with a documented measurement plan
- 7Recap + CTA
Recap the week and make the ask tied to more sales opportunities.
Then the next 30 days
- • Remove the ROI guarantee
- • Document logo permissions
- • Write one outcome-led case study
- • Put the number in the headline
- • Build the past-client list
- • Write the sequence
- • Send it
- • Book the monthly teardown
- • Schedule weekly process posts
Now do it for your business.
Ask Hoser. Three quick questions and your report comes back in about a minute — free, no credit card.